Digital Advertising Manager-Paid Search
Closed Loop is a digital advertising agency whose mission is to help innovative companies like BigCommerce, Jobvite and Amazon achieve massive growth. This accomplishment is due, in part, to a work environment built on mutual respect, collaboration and doing whatever it takes to find the best solution for our clients. We give our passionate, challenge-loving and high-achieving people the necessary tools and opportunities to reach their potential.
We are currently looking for an experienced Digital Advertising Manager with an expertise in paid search to join our team. This is a full-time position in our Roseville, CA office or by telecommute if not in the Sacramento area.
We hire people excited by three things: learning, solving new challenges, and delivering meaningful business results to clients. If this sounds like you, you have the specific skills we need and you want to join a company voted one of the best places to work in Sacramento, then let’s talk.
What you’ll do:
- Plan, launch and meticulously optimize our clients’ digital advertising accounts across the paid search, paid social & display advertising channels
- Proactively monitor performance of accounts, identify opportunities for optimization and growth, and implement changes
- Manage client relationships including leading client meetings (typically video calls) and setting expectations via clear, concise communications
- Analyze account data using statistical skills, compile reports and produce data visualizations
- Mentor Digital Advertising Specialists and assign tasks as needed
- Research and keep abreast of trends in SEM and other digital advertising channels
- 4+ years of experience managing paid search advertising campaigns to specific ROI goals - B2B experience and agency experience a big plus.
- Hands on experience with multiple paid search advertising platforms (e.g. Google AdWords, Bing AdCenter, Yahoo Gemini)
- Experience managing ALL facets of digital advertising campaigns and client relationships, including:
- Campaign strategy, design and optimization
- Keyword development and refinement
- Ad development
- A/B test execution (both ads and landing pages)
- Bid management (experience with hands-on, manual bidding; not just bid automation)
- Reporting and analysis
- Client meetings and continuous client relationship management
- Demonstrable experience with data analysis, data visualization and presentation
- Experience using web analytic tools (Google Analytics, Omniture, etc.)
- Amazing project management and communication skills
- High proficiency in the Microsoft Office suite and the ability to quickly learn new software applications
- Zest for managing highly complex advertising accounts for multiple clients
- High level of professionalism, accountability and personal responsibility
- Ability to travel to client sites and/or conferences on occasion
- Bachelor's Degree in Marketing, Business or related field
Why else should you join us?
- Competitive compensation: Competitive salary based on experience.
- Excellent benefits: Generous medical, dental, and vision coverage, 401k matching, Flexible Spending Account (FSA), paid holidays and paid time off.
- Interesting, challenging work: We make a point of pursuing projects we find interesting. As a result, our work includes a wide variety of clients, industries, and project types.
- Great colleagues: You’ll work with a team of experts who value skill and ability more than fancy rhetoric. We work hard and have as much fun as possible while doing it. There’s a lot of good laughter in the office.
- Lunch: We have lunch catered in from different local restaurants nearly every day, along with a variety of stocked snacks, beverages, etc. It’s true – and it’s awesome.
If you like what you see, please complete the application below, upload your resume and provide us with your best cover letter.
Closed Loop is an Equal Opportunity Employer